Sensory Gurus Privacy Policy
Last updated: 1 July 2025
1. Who We Are
Sensory Gurus (“we”, “our”, “us”) is a digital-services provider that helps businesses deploy data-driven marketing, automation and e-commerce solutions. We operate www.sensorygurus.com (the “Site”) and associated stores, apps and social-commerce experiences on Meta technologies (Facebook, Instagram, Messenger, WhatsApp).
Data-controller information
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Telephone: +91 84466 17190
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Email: it@sensorygurus.com
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Website: www.sensorygurus.com
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Data Protection Officer (DPO): Privacy Office, Sensory Gurus, [registered address]
2. Scope
This Policy explains how we collect, use, share and protect personal information about:
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Visitors to the Site;
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Customers who buy our services directly or via Meta commerce features (e.g., Shops, Checkout, Lead Ads);
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Business contacts who interact with our Meta ads, Facebook Pixel-enabled pages or Conversions API endpoints.
It is designed to satisfy Meta’s Commerce Policies, Business Tools Terms, Merchant Agreement and all relevant privacy laws (GDPR/UK GDPR, CCPA/CPRA, LGPD, PDPA, etc.).
3. Information We Collect
| Category | Examples | Source |
|---|---|---|
| Identifiers | Name, business name, postal address, email, phone | Web forms, checkout, lead ads |
| Commercial data | Orders, invoices, subscriptions, returns | Checkout flows, Meta Shop |
| Payment data | Tokenised card details, billing address (processed by PCI-DSS gateway) | Secure payment processor |
| Marketing & analytics data | Ad interactions, Pixel/Conversions API events, UTM parameters | Meta Business Tools |
| Technical data | IP address, device ID, browser type, cookies, log files | Site analytics, cookies |
| Preference data | Language, marketing consents, cookie choices | Cookie banner, account settings |
Sensitive personal information: We do not intentionally collect or process “sensitive personal information” (GDPR Art. 9 / CPRA §1798.140) such as health, biometrics, or precise geolocation, and we do not employ automated decision-making that produces legal or similarly significant effects.
We also do not knowingly collect data from children under 13.
4. How & Why We Use Your Data
| Purpose | Example activities | Lawful basis* |
|---|---|---|
| Service delivery & billing | Create accounts, issue invoices, provide support | Contract performance |
| Meta Shop / Checkout fulfilment | Calculate taxes, generate shipping labels, manage returns | Contract; legal obligation |
| Marketing communications | Newsletters, product updates | Consent or soft opt-in |
| Advertising & analytics | Custom audiences, retargeting, campaign measurement | Consent; legitimate interest (opt-out available) |
| Fraud prevention & security | Detect misuse, enforce Terms | Legitimate interest; legal obligation |
| Compliance & record-keeping | Tax, accounting, regulatory filings | Legal obligation |
*Additional grounds may apply depending on regional law.
5. Meta-Specific Disclosures
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Meta Business Tools (Pixel, Conversions API, SDKs) send hashed event data (e.g., page views, purchases) to Meta. Raw logs are kept for no longer than 24 months.
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Lead Ads & Instant Forms data are used solely for the purpose stated on the form and under this Policy.
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Meta Shops / Checkout: When you purchase via Facebook or Instagram, Meta shares your contact and shipping details with us only to fulfil your order and honour our Return & Refund Policy.
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Joint-controller statement (EU/UK Page Insights): For Facebook Page Insights data, Sensory Gurus and Meta Platforms Ireland Ltd. jointly determine the means and purposes of processing. Meta is primarily responsible for fulfilling GDPR obligations for Insights data. We will forward any related data-subject requests we receive to Meta.
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We comply with all current Meta Commerce Policies, Commercial Terms and Merchant Agreements to remain eligible to sell and advertise.
6. Sharing & Disclosure
We do not sell personal information. We share it only with:
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Service providers—payment processors, hosting, email/SMS platforms, logistics partners, analytics vendors—contractually bound to use data only under our instructions.
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Meta Platforms, Inc. and other ad networks—subject to your consent where required—to deliver and measure ads.
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Authorities or legal advisers—when necessary to comply with law, court order, or defend our rights.
7. International Transfers
Where data is transferred outside the EEA/UK we rely on:
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Adequacy decisions;
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EU Standard Contractual Clauses (SCCs) and the UK Addendum;
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Other lawful transfer mechanisms.
8. Data Retention
| Data set | Retention period |
|---|---|
| Account & billing records | Customer lifecycle + 7 years (tax & accounting) |
| Marketing data (Pixel audiences, email logs) | 24 months or until consent withdrawn |
| Security logs | 12 months, unless investigation requires longer |
| Meta-aggregated Event Data | Up to 2 years (per Meta Business Tools Terms) |
9. Your Rights & Choices
Depending on your jurisdiction you may:
| Right | How to exercise |
|---|---|
| Access your data | Email it@sensorygurus.com |
| Correct inaccurate data | Same as above |
| Delete your data / “Right to be Forgotten” | Same as above |
| Object or opt-out of processing | Unsubscribe links, cookie preferences, or email request |
| Port your data | Email request |
| Lodge a complaint | Contact your local regulator |
California (CCPA/CPRA)
We do not “sell” personal information for money. We may “share” identifiers with ad networks for cross-context behavioural ads. You can opt out via our footer link “Do Not Sell or Share My Personal Information” or by emailing us. We respond to verified requests within 45 days.
10. Cookies & Similar Technologies
We use first-party and third-party cookies for:
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Essential: security, shopping-cart, form retention;
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Analytics: aggregate site performance;
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Marketing: Meta Pixel, Google Ads, LinkedIn Insight Tag.
Upon first visit you’ll see a granular cookie-consent banner. Selecting “Accept All” authorises us to place marketing cookies (including Meta Pixel/Conversions API). You may reject non-essential cookies or later adjust your choices using the “Cookie Settings” link without losing core functionality.
11. Data Security
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TLS 1.3 encryption in transit & AES-256 at rest;
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Role-based access controls and multi-factor authentication;
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Quarterly vulnerability scans and annual penetration tests;
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Vendor security due-diligence and contractual data-protection clauses.
12. Accessibility & Placement
This Policy is:
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Linked in the footer of every Site page and within all checkout flows;
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Linked in our Meta Shop settings;
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Optimised for mobile devices and assistive technologies.
13. Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect their data. If you believe we have done so, please contact us.
14. External Links
The Site may link to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.
15. Changes to This Policy
We may update this Policy to reflect changes in law, technology or business practices. Material changes will be announced 14 days before they take effect via email or a prominent Site notice. The “Last updated” date above always reflects the current version.
16. Contact Us
Privacy Office – Sensory Gurus
📞 +91 84466 17190
📧 it@sensorygurus.com
🌐 www.sensorygurus.com
By continuing to use our Site, Meta Shop or interacting with our ads, you acknowledge that you have read, understood and agree to this Privacy Policy.